Customer Support Center

How should I price my course?

Last Updated: Aug 01, 2017 09:17PM EDT

Determining your course pricing depends on which type of course you are building. See below for more information on pricing for each course type.

Short Course Pricing

All short courses have a list price of either $0 (free), $30, $35, $40, $45, or $50. We will help you pick the best list price based on how other similar offerings are already priced on the site.

Premium Multi-Week Course Pricing

Our premium instructor-led online courses are typically priced between $995-$2,495 per student for an average 8-week course. Typically pricing is determined by multiplying the number of weeks by $100-$300 per week.

Setting Course Price

We have learned that using prices in whole dollars ending in 5 or 0 gives students the best sense of trust, quality and value. For example $995 evokes more feelings of trust, quality and value than $999. The same is true for either $50 or $45 instead of $49. Course prices must be in whole dollars and can not include cents, so for example $95 instead of $94.99

Try not to overthink the first price you choose. Set a price you feel comfortable with and we can easily adjust pricing up or down as we go based on student feedback and demand.

If you need help setting your course price just ask us and we can help recommend a good pricing strategy.

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